1st Choice

1st Choice Nutrition, launched in 1990, brings a rich heritage to pet food. This Canadian, family-owned company started by providing farm animal feed, then transitioned to small pet food with expert guidance. Today, 1st Choice Nutrition strives to be the trusted choice for pet owners worldwide, offering premium pet food in over 20 countries.

With 1st Choice, you can trust that your pet will thrive, thanks to their commitment to:

Highly digestible ingredients for easy absorption
Immune system support for a healthy and resilient pet
A smooth, shiny coat that radiates vitality
Reduced stool and urine odours for a fresher, cleaner home

Meet the experts behind our kibbles!

Crafting premium pet food requires expertise and rigorous processes. 1st Choice Nutrition leverages a team of specialists to develop science-backed formulas using high-quality ingredients, ensuring exceptional pet food.

At 1st Choice, they strongly believe loving your pet means giving them the best possible start in life. When you choose 1st Choice, it's more than just feeding your pet – it's a promise to your pet to prioritise their health, happiness, and well-being. They formulate all-natural, high-quality ingredients into delicious recipes that fuel your furry friend's adventures. Every kibble is packed with the goodness they deserve, tailored to their unique needs at every life stage.