Joy and Fibre

Joy & Fibre stands out as an ultra-premium pet care brand dedicated to providing superior nutritional forage for small herbivores like rabbits, guinea pigs, and chinchillas.

Recognising that high-fibre grass is the cornerstone of a small pet's daily health, the brand meticulously sources its crops from the world's most pristine agricultural regions, including Washington State and the snow water-nourished fields near the Canadian Rocky Mountains.

Unlike mass-produced alternatives, Joy & Fibre employs a rigorous manual hand-picking process to eliminate brittle, yellowed debris, ensuring that every package contains only vibrant, nutrient-dense strands.

The brand’s product line features specialised first and second cuts of Timothy hay alongside their innovative North American Four-Mix blend, which combines grasses from distinct geographical origins to stimulate natural foraging instincts and prevent mealtime boredom in finicky eaters.

Furthermore, Joy & Fibre prioritises respiratory wellness by running its harvests through advanced de-dusting systems, protecting sensitive animal airways and human allergy sufferers alike.

By pairing strict quality control with clean, unadulterated nature, Joy & Fibre provides a gold standard in dental maintenance and digestive support, ensuring small pets enjoy a vibrant, healthy lifestyle.