iti

Big Nutrition for Little Mouths!

Derived from the Māori word for "little," iti was created with a singular focus: to cater to the unique needs of small breed dogs and cats that are often overlooked by conventional pet food brands. Recognising that smaller pets have very different dietary requirements from their larger counterparts, the team behind iti set out to create food that is as thoughtfully crafted as it is delicious.

Why Petite Pets Love iti

Made with free-range New Zealand meat
Rich in natural flavour and nutrients
Moist, easy-to-eat textures perfect for smaller and senior pets
Functional benefits beyond feeding, from joint care to healthy skin
Convenient, mess-free packaging and storage

Specially Formulated for Petite Pets

Smaller dogs and cats don’t eat as much, so every bite matters. iti products are designed to be bite-sized and nutrient-dense, delivering concentrated energy in smaller portions to support satiety, weight management, and overall well-being.

The range includes:

Air-dried dog and cat food - raw diet-inspired and nutrient-dense, with all the goodness of fresh ingredients in a shelf-stable, easy-to-handle format.
Canned dog and cat food - moist, meaty, and highly palatable, perfect for picky eaters or pets who need a softer texture.
Oven-baked dog food - gently cooked to lock in flavour and nutrition while offering a satisfying crunch that smaller dogs love.

Unlike large-scale manufacturers who use one-size-fits-all formulas and processes, iti takes a more tailored approach, crafting foods specifically for the needs of little pets, from puppy to senior life stages.

All-Natural Nourishment

All iti recipes use 100% natural meat, seafood, and produce sourced from free-range farms in clean, green New Zealand. That means no growth hormones, no GMOs, and only the best ingredients nature has to offer. Natural supplements like green-lipped mussels and deer velvet powder are also added to support healthy joints, skin, coat, and digestion.

Innovative, Pet-Friendly Formats

Whether it’s Biti for dogs or Kiti for cats, every product is available in ultra-palatable, easy-to-chew formats. The range includes complete meals as well as options for intermittent feeding, such as functional treats that support joint health or skin and coat maintenance.

Thanks to their unique air-drying technique, each meal retains its natural flavours and nutrition without the need for artificial preservatives. The result? Raw-like benefits in a shelf-stable form that’s easy to store, serve, and handle.

Treat your fur baby to iti today! It’s everything they need and nothing they don’t, crafted with love and care, just for them!