1800 738 3663 for Phone Order
1800 738 3663 for Phone Order
Big Nutrition for Little Mouths!
Derived from the Māori word for "little," iti was created with a singular focus: to cater to the unique needs of small breed dogs and cats that are often overlooked by conventional pet food brands. Recognising that smaller pets have very different dietary requirements from their larger counterparts, the team behind iti set out to create food that is as thoughtfully crafted as it is delicious.
Why Petite Pets Love iti
Specially Formulated for Petite Pets
Smaller dogs and cats don’t eat as much, so every bite matters. iti products are designed to be bite-sized and nutrient-dense, delivering concentrated energy in smaller portions to support satiety, weight management, and overall well-being.
The range includes:
Unlike large-scale manufacturers who use one-size-fits-all formulas and processes, iti takes a more tailored approach, crafting foods specifically for the needs of little pets, from puppy to senior life stages.
All-Natural Nourishment
All iti recipes use 100% natural meat, seafood, and produce sourced from free-range farms in clean, green New Zealand. That means no growth hormones, no GMOs, and only the best ingredients nature has to offer. Natural supplements like green-lipped mussels and deer velvet powder are also added to support healthy joints, skin, coat, and digestion.
Innovative, Pet-Friendly Formats
Whether it’s Biti for dogs or Kiti for cats, every product is available in ultra-palatable, easy-to-chew formats. The range includes complete meals as well as options for intermittent feeding, such as functional treats that support joint health or skin and coat maintenance.
Thanks to their unique air-drying technique, each meal retains its natural flavours and nutrition without the need for artificial preservatives. The result? Raw-like benefits in a shelf-stable form that’s easy to store, serve, and handle.
Treat your fur baby to iti today! It’s everything they need and nothing they don’t, crafted with love and care, just for them!
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ITI
SKIN AND COAT - PRIME LAMB JERKY WITH EASTERN MEDICINE DEER POWDER 100g
$12.63
$12.00
$10.74
ITI
BITI AIR DRIED - BEEF 1kg (5x200g)
$62.11
$59.00
$59.00
ITI
PRIME LAMB JERKY WITH ABALONE 100g
$13.68
$13.00
$11.63
ITI
HIP & JOINT - PRIME BEEF JERKY WITH DEER POWDER 100g
$12.63
$12.00
$10.74
ITI
PRIME VENISON JERKY WITH KIWIFRUIT 100g
$13.68
$13.00
$11.63
ITI
LAMB AND VENISON 175g
$4.32
$4.10
$4.10
ITI
PRIME CHICKEN JERKY WITH MANUKA HONEY 100g
$12.63
$12.00
$10.74
ITI
BITI AIR DRIED - LAMB AND VENISON 1kg (5x200g)
$62.11
$59.00
$59.00
ITI
PRIME BEEF JERKY WITH GREEN LIPPED MUSSEL 100g
$12.63
$12.00
$10.74
ITI
BEEF FOR CAT 85g
$3.37
$3.20
$3.20
ITI
BITI AIR DRIED - CHICKEN 1kg (5x200g)
$62.11
$59.00
$59.00
ITI
KITI AIR DRIED - CHICKEN AND SALMON 1kg (5x200g)
$62.11
$59.00
$59.00
ITI
KITI VARIETY BOX (CHICKEN & SALMON, CHICKEN & VEAL, BEEF & EEL, LAMB & MACKEREL) 800g (4x200g)
$49.47
$47.00
$47.00
ITI
KING SALMON AND PRIME BEEF JERKY WITH LIVER 100g
$12.63
$12.00
$10.74
ITI
LAMB AND VENISON FOR CAT 85g
$3.37
$3.20
$3.20
ITI
CHICKEN AND SALMON FOR CAT 85g
$3.37
$3.20
$3.20
ITI
BITI AIR DRIED - VENISON 1kg (5x200g)
$77.89
$74.00
$74.00
ITI
BITI AIR DRIED MEAT - BEEF AND EEL 1kg (5x200g)
$62.11
$59.00
$59.00
ITI
BITI AIR DRIED - LAMB AND KAHAWAI 1kg (5x200g)
$62.11
$59.00
$59.00
ITI
PRIME CHICKEN JERKY WITH RABBIT 100g
$12.63
$12.00
$10.74
ITI
KITI AIR DRIED - CHICKEN AND VEAL 1kg (5X200g)
$62.11
$59.00
$59.00
ITI
KITI AIR DRIED - BEEF AND EEL 1kg (5x200g)
$62.11
$59.00
$59.00
ITI
KITI AIR DRIED - LAMB AND KAHAWAI 1kg (5x200g)
$62.11
$59.00
$59.00
ITI
CHICKEN AND SALMON 175g
$4.32
$4.10
$4.10
ITI
CHICKEN FOR CAT 85g
$3.37
$3.20
$3.20
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