AIXIA

Our brand symbol begins and ends with ai, the Japanese word for “love,” in reference to the abundant love between people and their pets, with an “x” in the middle representing the strong bonds connecting them.
The second “i” takes the form of an exclamation mark to punctuate our commitment to inspiring people with “Genuineness, Originality and Ingenuity.”

The AIXIA brand colors are red and orange.
Red expresses our love for our work and our passion for realizing a “happy life with pets.” Orange represents the tenderness and inspiration we package in every product and service.

The products and services we provide contribute to a meaningful life.
To ensure this, we insist on superior-quality materials and make the most of our originality and ingenuity.
Placing the highest priority on safety and physical compatibility, we have prepared a varied product lineup to satisfy pets with various characteristics and tastes, taking the lifestyles of their owners fully into consideration.
For pets, we offer additional "happiness", "enjoyment" and "delicious flavors".
For pet owners, we offer "safety", "intimacy" and "comfort".