1st Choice Cat Food

Wondering where to get your hands on 1st Choice cat food in Singapore? Pet Lovers Centre has a whole range of their popular products that are suitable for cats of all life stages as well as nutritional needs.

PLB International was established in 1969 as a producer of farm animal foods. This Canada-based family business then expanded into manufacturing food for small pets in 1982 when they enlisted the professional advice of pet nutritionists and experts. In 1990, 1st Choice pet food was launched and quickly became the first premium cat and dog food range in North America to use fresh chicken in its recipes.

1st Choice pet food then started to make its way to the Japan market and even into the European markets. The increased popularity of these products allowed PLB International to invest in more advanced equipment and production systems, drastically improving their safety and quality control. By 2003, it became an award-winning brand and was the first Canadian plant to receive the Canadian Food Inspection Agency’s certification.

With the ultimate aim of being every pet owner’s obvious choice of pet food, 1st Choice products have achieved high standards of quality and are now available in close to 40 countries.