POW

POW is a brand under Imaginelles, a UK-based company specialising in creating trend-driven products for major retailers. With a strong industry presence, Imaginelles is dedicated to creating innovative, high-quality treats that captivate both retailers and pet owners.

POW was born from the vision of two passionate entrepreneurs with deep expertise in the pet industry. Combining category knowledge, creative design, and manufacturing know-how, they set out to develop unique brands that bring fresh excitement to the pet treat market. Their mission is to help retailers stand out with distinctive, shopper-approved products that elevate the pet category.

POW Full of Flavour

At POW, flavour is everything. Each treat is designed to be irresistibly tasty while remaining free from artificial colours and flavours. With a focus on natural ingredients and premium-quality proteins, these treats are a guilt-free indulgence that pet owners can trust. POW is 0% nasty and 100% tasty.

Stuffed/Filled Bones and Twisted Sticks

Double the texture, double the taste! These treats are chewy on the outside, and gooey on the inside. Packed with real, juicy protein, your dog is sure to love the multi-layered flavour experience, whether for a long-lasting chew or quick, satisfying bite.

Roar Some/Oink Oink Chews/Porky Tails

Fun, dinosaur-shaped meaty nugget bites that are rawhide-free and enriched with essential vitamins and minerals, and adorable piggy treats with a delicious pork-filled centre, perfect for rewarding furry friends with a wholesome and satisfying experience with every bite.

Reward your pup with these yummy treats, shop now!

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