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Executive Lifestyle: Pet Safari’s one stop concept takes off

Reported in The Business Times, 19 October 2001

Ng Whye Hoe speaks about the humble beginnings of the Pet Safari and how it has come to be the leading pet store chain today. Brand identity was worked on hard to establish Pet Lovers Centre in an industry filled with homogenous products, and Pet Safari was set up to group major retailers together in a highly fragmented industry. The one-stop store model in the United States, with the detailed and patient services provided in American pet stores have been a great inspiration to the Pet Safari concept. With the harshening of business conditions, Pet Safari aims to continue its streak of success by leveraging on technology and easing the documentation processes.

| Friday ,19 Oct 2001

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