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Key Milestones

Key Milestones

The Pet Safari opened its store in Singapore’s Star Vista shopping mall

PLC opened its first pharmacy for pets called Vet Pharmacy in Malaysia

PLC installed the multi-depth Automated Storage and Retrieval System (ASRS) in Singapore for its warehouses

PLC opened its first PLC Express store in the Philippines

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2020


Achieve the Singapore Quality Class (SQC) standard of Business Excellence

PLC expanded its family by acquiring the retail arm of Global Pets in Malaysia so that pet parents can have faster and easier access to pet supplies.

PLC joined hands with Pampered Pet Taxi to form Pampered Pets Relocation & Lodging, aiming to be the one-stop provider of pet transport, relocation and boarding needs.

PLC Express Singapore opened its first store-in-a-supermarket inside VivoCity’s FairPrice supermarket.

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2019


Won the Influential Brands Top Awards 2018 Winner Pet Services & Products 

PLC opened its first store in the Philippines in October

Pets Media and Marketing (PM:AM) became part of PLC’s events arm, besides publishing Pets Magazine

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2018


Won the World Branding Awards - Animalis Edition - Singapore - Hofburg Vienna, 2017 - 2018 

PLC opened its first store in Vietnam in May

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2017


Won the Asia’s Top Influential Brands, Pet Service & Products Award (2015) by Brand Alliance.

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2015


On 8th of October 2014, PLC moved its corporate headquarters to a bigger premises at Singapore's North Spring Bizhub, where it was also renamed as an "IHQ" in the wake of its international expansion.

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2014


PLC opens in one of Bangkok's hippest districts - Thong Lor - the first Singapore pet retail and service chain to set foot on Thailand. PLC is awarded Winner of the Global PETS Award 2013 during the award ceremony of the 2013 Global PETS Forum held in Prague, Czech Republic. We are proud to be the first Asian retailer to win the prestigious award which is one of the highest honors in the pet industry.

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2013


PLC successfully hosted the very first public appearance of the famous Cesar Millan in Singapore which was attended by 700 people. The 'Meet & Greet' Cesar Millan event, held at the Vivocity Amphitheater in June 2, 2012 was exclusive for PLC VIPs.

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2012


Pet Lovers Foundation initiated project "Braving Antarctica"- A charity fund raising for The Salvation Army Gracehaven Children's Home. MOS Mr Teo Ser Luck launched the project on 21st July 2010. By January, a total of $110,245.04 was raised.

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2011


Nominated 2nd Runner up for The Global Pets Forum Award 2010 in Vienna (Austria).

Shifted to its new Corporate HQ in Northstar@ AMK with over 21, 000 sq ft in size.

Celebrated 37 years in Singapore with 38 outlets in the region and still growing.

Opens its 4th thematic mega pet store The Pet Safari @ NEX MALL, Singapore’s 1st penthouse pet store with an open roof top dog run.

PLC opens its first ECO store at Raffles City Link.

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2010


Pet Lovers Foundation was formed to institutionalise all CSR efforts and charitable activities.

PLC opens at City Square Mall, Singapore’s 1st ECO Mall (Environmentally Friendly Mall).

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2009


Won the Singapore Prestige Brand Award (SPBA) 2008– Overall Winner (Heritage Brands) by ASME / Lianhe Zaobao /Citibank /EDB.

PLC became a franchise–able brand in 2008.

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2008


PLC introduces vet trained, Pet Care Consultants (PCC) stationed in all stores to provide professional advice on pet care.

The Pet Safari, opens its 3rd store in VIVOCITY, Singapore’s largest shopping mall.

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2006


PLC offers customers convenient on time delivery to their doorsteps with the launch of 1800 PETFOOD HOTLINE.

PLC introduces the VIP (Very Important Pet parent) Card which offers points accumulation online to redeem free gifts and many other privileges.

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2005


Won the “Top 10 Best Pet Shop Award”by the Pets Enterprise and Trading Association (PETAS) consecutively for 2 years(2004 & 2005).

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2004


Opened its first overseas store, The Pet Safari in Malaysia(Kuala Lumpur) at IKEA (IKANO POWER CENTRE) with over 28 000 sq ft in size.

Successfully awarded and enters The Malaysia Book Of Records as Malaysia’s Largest Pet Store.

Singapore’s most widely read pet magazine, Clubpets magazine, and its readers, votes PLC (Pet Lovers Centre) the most popular pet shop in Singapore for 4 consecutive years (2003– 2006).

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2003


Won the Phoenix Award 2002 (FINALIST) by EDB / Ernst & Young/OCBC Bank / McCann Erickson / Singapore Venture Capital Association.

Won the Retail Courtesy Award (GOLD) by Singapore Retailers Association /Spring Singapore.

Won the Excellent Service Award by Singapore Retailers Association / Spring Singapore.

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2002


Won the Singapore Creative Circle Award (Bronze) also known as the “Oscars of the advertising industry”.
 

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2001


Opened its first thematic mega pet store in Asia at Eastpoint Mall called The Pet Safari with over 10 000 sq ft in size.

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1999


Opened its first mall concept store in Parkway Parade.

Burp! , PLC’s first house brand for food edibles was introduced to the market.

Launch of “Widest Range, Freshest Stock–Guaranteed! ” promise to pet parents.

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1996


Started the first “store within store” consignment concept with Yaohan Singapore.

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1990


Trustie, Pet Lovers Centre’s (PLC) first house brand for accessories was introduced to the market.

Supplied to major supermarkets (NTUC, Cold Storage, Yaohan) around Singapore.

 

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1980


Opened Singapore’s first pet store in Shaw Centre at Scotts Road. The store still stands till date. 

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1973