"Pick of the Pooch" talks about what matters when people choose a pet dog. The article relied on a survey conducted by Pet Lovers Centre on how owners picked their dogs. Size, the way the dog looks and its character traits were the top reasons why people chose their dog. 99 percent of the respondents said that each dog breed has a distinctive personality. 70 percent said that they did not choose their dog for the reason that their personality matched that of the breed's.