|
The Franchise that Showers Pets with Love |
|
|
FRANCHISE |
| |
|
|
| |
The Pet Industry is Growing!
|
|
Based on an industry report, value of the global market for pet food grew by 50%, to US$63.4 billion over the period
from 2001 to 2007.
With growing affluence, the pet industry in the Asia-Pacific region is set to thrive.
Grab the opportunity! Profit from the growth by becoming a PLC international franchisee! |
| |
| |
Markets Open for Franchise Application
|
|
Although PLC has stopped accepting new applications for the franchise in Singapore,
it is keen on working with you to develop markets outside Singapore, especially those
in the Asia-Pacific region including China and ASEAN.
Priority is given to investors with retail experience, who are prepared to take up the
master franchise rights to develop a city or a country. Franchisee may choose to open
a few PLC outlets first, before being awarded the master franchise rights to develop
the whole territory and appoint sub-franchisees.
|
| |
| |
Our Background
|
|
A pioneer of pet-product retailing, PLC was founded more than 30 years ago in 1973.
Although little known during the first 25 years, it has become a household name among the pet owners in Singapore since
about 10 years ago, when the younger generation of the family took over the management.
In addition to streamlining its retail system, PLC introduced innovative concepts such as the pet mega-mart The Pet Safari.
These led to quantum leap that propelled the company into the largest pet-product retailer with currently 27 outlets in Singapore
and 6 outlets in Malaysia, and is expanding internationally.
It is passion for pets, in addition to the robustness of its system, which sets PLC apart from its competitors.
PLC knows how pet owners shower their pets with love, and has therefore built up a service model that addresses their every
major concern, making pet-ownership ever more delightful!
PLC is where pet lovers can shop with total confidence and peace of mind!
PLC has embarked on its international expansion, and is seeking like-minded franchise partners to develop the business in
Asia and beyond. |
| Back to top ^ |
| |
Why Pet Lovers Centre?
|
|
PLC is where pet lovers can shop with total confidence and peace of mind!
This is PLC's promise to its customers. It sounds simple, but not easy to fulfill. Pet owners love their pets as if their
children. They will not compromise on quality as far as products and services for their pets are concerned, and are therefore
difficult to please.
To create happy customers, PLC has built into its retail system processes that instill total confidence in every customer.
These include:
- Single competitive price
PLC keeps the pricing for its products and services highly competitive, and maintains uniformed competitive prices in the
whole market.
- No question asked return policy
Customers unhappy with the products purchased from the retail chain may return them to PLC, with no questions asked.
- Widest range, freshest stock, guaranteed!
PLC provides a comprehensive range of merchandise and services to cater to the diverse needs of pet lovers, making shopping
in PLC a rewarding experience. In addition, there are exclusive products and brand in PLC to surprise and delight the
customers.
PLC understands food quality, especially freshness, is a major concern of pet owners. It has therefore put in place a series of
quality measures to ensure the pet food it supplies is fresh. For example, foods within three months of expiry are returned to
the suppliers or donated to charity.
- Extensive home-delivery system right to the door step of the
customers -- ON TIME
In order to provide convenience to the customers, in addition to having outlets at strategic locations, PLC has set up a
comprehensive home-delivery system to deliver products to the customers? doorsteps.
- Pet care consultants trained in veterinary science to provide expert
advice on pet care in the retail shops
Knowledge is essential in effective pet care, and PLC has an effective training system to groom its front-liners.
At the same time, PLC has achieved the first in the industry to deploy experts trained in veterinary science to provide
quality advice to the customers in the retail shops.
- Promotion of responsible pet ownership
PLC never forgets its role in the pet community, and constantly promotes love for animals and responsible pet ownership.
It makes pet ownership proud and pleasurable.
|
| Back to top ^ |
| |
How we can achieve our goals together
|
|
PLC invites potential franchise partners to develop the business, especially in the Asia-Pacific region including China
and ASEAN.
Priority is given to investors with retail experience, who are prepared to take up the master franchise rights to develop
a city or a country. Franchisee may also open a few PLC outlets first, before being awarded the master franchise rights to
develop the whole territory and appoint sub-franchisees.
Being part of the PLC network, the franchisees can tap into the proven system to overwhelm pet lovers in their markets,
and build up market leadership in the process.
In order to ensure success of the business, PLC has made its international model modular. Depending on the market demand,
franchisee may start with a component of the total model, and have the choice to introduce:
- PLC specialty shops, complemented by the home delivery system. The shop is typically around 1,000 square feet
(approximately 100 square meters), located in high-traffic shopping malls or streets, with an adequate catchments of pet lovers
- The Pet Safari megastore. In addition to merchandise, the megastore also provides live animals and services such as
veterinary, grooming and accommodation. The size of such outlets can be more than 10,000 square feet (1,000 square meters)
- Kiosks or concessionaires
Every market is different. PLC conducts market study with franchisee upon new market entry, and have the product and service
offerings reconfigured with the particular market in mind. It also has a technology transfer procedures to train the franchisee,
and provide on-site support to build up the system in the shortest possible time.
On the long-term basis, PLC supports the franchisee with ongoing training and advice, and allows the franchisee to enjoy updates
on the already highly effective retail system. |
| Back to top ^ |
| |
Contact Us
|
- Are you ready to explore and take up the franchise opportunity? Please fill up the online enquiry form section below and
send it to us. Or you may get in touch with us through our address and contacts at:
- Pet Lovers Centre Pte Ltd
- NorthStar@ AMK
- 7030 Ang Mo Kio Avenue 5
- Singapore 569880
- Tel: +65-67439260 Fax: +65-67438095
- A Pet Lovers Centre franchise representative will soon contact you for discussion.
|
| Back to top ^ |
| |
|
The PLC Franchise Feedback Form |
|
|
Pet Lovers Centre Pte. Ltd.
Co. Registration No. 197802775Z
GST Registration No. M200325419 |
|
| Back to top ^ |
|
|
|
| |
|
|