Pet Lovers Centre takes pride in being able to provide everything that pets possibly need. From a single outlet set up at the Shaw Centre in 1973, the company has expanded to 12 outlets including Pet Safari - the only economic grouping in Singapore that houses 11 pet specialists under one roof. Sales turnover has increased about seven-fold (since 199ss6) and is set to hit the $6 million mark this year. Productivity Digest finds out the formula for its success.

by Jaime Koh