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938 Live: Managing Director Mr. Hg WhyeHoe  04 Dec 2007    
Managing Director Mr. Hg WhyeHoe speaks on how pet industry has evolved. The new age pet owners are willing to splurge and go great length to ensure their pets get the best food / accessories / service money can buy. He speaks on the exciting range of Burp product excite the taste buds of pets. Pet owners now brings their pet to spa services, going to specialize pet food shops and buying high end accessories that caters to pets? indulgence.